NOC 11202: Professional occupations in advertising, marketing and public relations
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Last reviewed 2026-11-02 · Sources: Immigration, Refugees and Citizenship Canada (IRCC)
Quick answer
NOC 11202 (Professional occupations in advertising, marketing and public relations) is a TEER 1 occupation, so it counts as skilled work for Express Entry. It is not on IRCC's high-wage list. It isn't on any current category-based draw list.
TEER
TEER 1
Skilled for Express Entry
High-wage
Not listed
No extra CRS points
Category draws
None
IRCC 2026 lists
| NOC 2021 code | 11202 |
|---|---|
| Title | Professional occupations in advertising, marketing and public relations |
| Broad category | Business, finance and administration occupations |
| TEER | TEER 1 — usually requires a university degree |
Example job titles
- advertising consultant
- communications officer (except emergency services)
- communications specialist
- digital marketing consultant
- event marketing specialist
- fundraising consultant
- information officer
- literary agent
Main duties
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Your duties should match the lead statement and most of the main duties to use this NOC — check the full profile on the official NOC site.
Related occupations
- NOC 11200 — Human resources professionals
- NOC 11201 — Professional occupations in business management consulting
- NOC 11100 — Financial auditors and accountants
- NOC 11101 — Financial and investment analysts
- NOC 11102 — Financial advisors
- NOC 11103 — Securities agents, investment dealers and brokers
- NOC 11109 — Other financial officers
← NOC 11201 Professional occupations in business management consulting · NOC 12010 Supervisors, general office and administrative support workers →
Calculate your CRS score → · All NOC codes · High-wage list
TEER 1 also matters for work permits: see the spousal open work permit (TEER rules for spouses of workers), LMIA explained and the Atlantic Immigration Program (job offers in TEER 0–4).
Sources: Statistics Canada NOC 2021 V1.0; IRCC high-wage occupations; IRCC category-based selection; IRCC who can apply.
Frequently asked questions
Is NOC 11202 eligible for Express Entry?+
NOC 11202 is a TEER 1 occupation. IRCC counts work in TEER 0, 1, 2 or 3 occupations as skilled work experience for the Federal Skilled Worker Program and the Canadian Experience Class, as long as all other program requirements are met.
Is NOC 11202 a high-wage occupation?+
No. NOC 11202 isn't on IRCC's Express Entry high-wage occupations list, so it doesn't earn the extra high-wage or job offer CRS points. Canadian work-length points can still apply for TEER 0–3 work.
Which Express Entry category draws include NOC 11202?+
None of IRCC's current category-based selection lists include NOC 11202. Candidates can still be invited in general, program-specific (such as CEC) or PNP rounds.