NOC 00014: Senior managers - trade, broadcasting and other services
Senior managers in trade, broadcasting and other customer services plan, organize, direct, control and evaluate, through middle managers, trade, broadcasting and other service industry companies. They formulate policies which establish the direction to be taken by these companies, either alone or in conjunction with a board of directors. They work in establishments in broadcasting and related media services, wholesale trade, retail trade, accommodation and food service, and other services or they may own and operate their own business.
Last reviewed 2026-11-02 · Sources: Immigration, Refugees and Citizenship Canada (IRCC)
Quick answer
NOC 00014 (Senior managers - trade, broadcasting and other services) is a TEER 0 occupation, so it counts as skilled work for Express Entry. It is on IRCC's high-wage list at Level 2: +40 CRS for 12+ months of Canadian work, or 70 for a job offer. It is eligible for Senior managers category draws.
TEER
TEER 0
Skilled for Express Entry
High-wage
Level 2
+40 work · 70 job offer
Category draws
Senior managers
IRCC 2026 lists
| NOC 2021 code | 00014 |
|---|---|
| Title | Senior managers - trade, broadcasting and other services |
| Broad category | Legislative and senior management occupations |
| TEER | TEER 0 — management occupations |
Category-based draws
- Senior managers with Canadian Work Experience, 2026-Version 1 — have accumulated, within the past 3 years, at least 12 months of full-time work experience (or an equal amount of part-time experience) — this experience does not need to be continuous (in a single occupation listed in the table below (no matter your primary occupation); in Canada).
CRS points for this occupation
Under the Labour Market Integration factor, IRCC gives you the higher of: your Canadian work-length points plus 40 for 12+ months of qualifying work in a Level 2 occupation, or 70 points for a valid job offer in it. How job offer points work.
Example job titles
- cleaning service general manager
- department store president
- engineering vice-president - television broadcasting services
- finance vice-president - food wholesaling
- hotel chain regional vice-president
- marketing vice-president - grocery store chain
- operations vice-president - radio broadcasting services
- professional sports club chief financial officer (CFO)
Main duties
- Establish objectives for the company and formulate or approve policies and programs
- Authorize and organize the establishment of major departments and associated senior staff positions
- Allocate material, human and financial resources to implement organizational policies and programs; establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall personnel planning
- Select middle managers, directors or other executive staff
- Coordinate the work of regions, divisions or departments
- Represent the company, or delegate representatives to act on behalf of the company, in negotiations or other official functions.
- Senior managers in this unit group may specialize in areas such as finance, marketing or human resources or in the sale of a particular product or provision of a particular service.
Your duties should match the lead statement and most of the main duties to use this NOC — check the full profile on the official NOC site.
Related occupations
- NOC 00010 — Legislators
- NOC 00011 — Senior government managers and officials
- NOC 00012 — Senior managers - financial, communications and other business services
- NOC 00013 — Senior managers - health, education, social and community services and membership organizations
- NOC 00015 — Senior managers - construction, transportation, production and utilities
← NOC 00013 Senior managers - health, education, social and community services and membership organizations · NOC 00015 Senior managers - construction, transportation, production and utilities →
Calculate your CRS score → · All NOC codes · High-wage list
TEER 0 also matters for work permits: see the spousal open work permit (TEER rules for spouses of workers), LMIA explained and the Atlantic Immigration Program (job offers in TEER 0–4).
Sources: Statistics Canada NOC 2021 V1.0; IRCC high-wage occupations; IRCC category-based selection; IRCC who can apply.
Frequently asked questions
Is NOC 00014 eligible for Express Entry?+
NOC 00014 is a TEER 0 occupation. IRCC counts work in TEER 0, 1, 2 or 3 occupations as skilled work experience for the Federal Skilled Worker Program and the Canadian Experience Class, as long as all other program requirements are met.
Is NOC 00014 a high-wage occupation?+
Yes. It's on IRCC's high-wage list at Level 2. From November 3, 2026, 12+ months of qualifying Canadian work in it adds 40 CRS points, or a valid job offer in it is worth 70 points (whichever is higher).
Which Express Entry category draws include NOC 00014?+
As published by IRCC: Senior managers with Canadian Work Experience, 2026-Version 1. Candidates generally need have accumulated, within the past 3 years, at least 12 months of full-time work experience (or an equal amount of part-time experience) — this experience does not need to be continuous.